Operations Management

The success of a visionary strategy hinges upon a sturdy operational foundation.

"Make every detail perfect and limit the number of details to perfect"

Jack Dorsey, Co-Founder of Twitter

KPI Metrics

Synopsis

Integro excels at identifying and analysing Key Performance Indicators (KPIs). We have the technical skills to derive insights from your data and the operational experience to know where to look.

Utilise Existing Systems

We combine our capabilities in advanced analytics in conjunction with access to vast funding and investor data to help partners source prospective investors. In short, we are able to predict the investors that are most likely to invest in a given business and rank those investors in terms of fit with contact information. Our proprietary algorithms can be fully customised to the attributes desired and of importance for each individual client.

Monitor Only What Matters

We combine our capabilities in advanced analytics in conjunction with access to vast funding and investor data to help partners source prospective investors. In short, we are able to predict the investors that are most likely to invest in a given business and rank those investors in terms of fit with contact information. Our proprietary algorithms can be fully customised to the attributes desired and of importance for each individual client.

What’s Past is Prologue

We combine our capabilities in advanced analytics in conjunction with access to vast funding and investor data to help partners source prospective investors. In short, we are able to predict the investors that are most likely to invest in a given business and rank those investors in terms of fit with contact information. Our proprietary algorithms can be fully customised to the attributes desired and of importance for each individual client.

Communicate Insights

Integro builds and maintains relationships with investors, bankers, and corporate executives in Silicon Valley and throughout Europe, built over more than a decade of broad experience in the finance and technology sectors. We utilise our relationships to match entrepreneurs not just with capital, but with investors who represent non-financial strategic value as well. We prefer to source capital for our clients through our rolodex of first degree connections when possible.

Deliverables

  • KPI Identification
  • Metrics & Dashboards
  • Performance Reports

Operating Models

Synopsis

A precise operating model is a requirement of effective operations management, and yet even many later stage companies do not have a cohesive, integrated solution for tracking financial statements and business metrics.

Never Fly Blind

The biggest mistake an entrepreneur can make when creating a pitch deck is to build a deck that is too long and provides granular information that is not of interest to investors’ long term perspective. VCs spend on average no more than 3 minutes and 50 seconds reviewing a deck, therefore entrepreneurs who try to communicate everything about their business ensure investors retain and understand closer to nothing. 

Operational Accountability

If length is the most important variable, the sequencing of a deck is undoubtedly a close second. Much like a deck that is too long will lose an investor’s attention, a deck that does not highlight the information of greatest importance to the investor will have the same effect. While every pitch requires a unique slide sequencing, we strongly recommend leading with an investment thesis and, by default, recommend the preferred order suggested by Sequoia Capital.

Sequoia Capital Preferred Order

Integrated Accounting

In terms of design, less is almost always more. The singular focus of a professional investor is determining the probability of earning a sufficient return on a given investment. Poor design will always reflect negatively on a pitch, however over-designed pitches can reflect equally unfavourably. Utilising a minimalist clean design ensures investors are able to digest and retain the most critical information. 

Reporting

In terms of design, less is almost always more. The singular focus of a professional investor is determining the probability of earning a sufficient return on a given investment. Poor design will always reflect negatively on a pitch, however over-designed pitches can reflect equally unfavourably. Utilising a minimalist clean design ensures investors are able to digest and retain the most critical information. 

Custom Branding

In terms of design, less is almost always more. The singular focus of a professional investor is determining the probability of earning a sufficient return on a given investment. Poor design will always reflect negatively on a pitch, however over-designed pitches can reflect equally unfavourably. Utilising a minimalist clean design ensures investors are able to digest and retain the most critical information. 

Deliverables

  • Accounting Systems
  • Financial Statements
  • Operating Models

Strategy Development

Synopsis

Whether assisting with international expansion, sourcing and closing strategic partnerships, or executing strategic pivots, Integro brings over a decade of experience in developing and executing strategic plans.

Strategic Operations

A common question for entrepreneurs seeking a funding round or exit is “What is my business worth?”. A simple answer is a business is worth what you can convince someone to pay for it. The ability to convince an investor or buyer a business is worth a certain value hinges upon a reasonable quantitative analysis in conjunction with effective persuasion.

Monetisation Strategy

In order to effectively persuade an investor or buyer of a valuation it is of the utmost importance to select the right valuation method. Two parties can debate reasonable numbers until both blue in the face, however discussions will never progress to negotiation if the wrong valuation method is used. For example, an early stage pre-revenue startup would never use a Discounted Cash Flow (DCF) method as all future cash inflows are assumption based. A Comparable Transaction or VC Valuation Method would be more compelling, whereas a profitable company might consider a DCF or a weighted combination of two methods.

Pivots & Restructuring 

In order to effectively persuade an investor or buyer of a valuation it is of the utmost importance to select the right valuation method. Two parties can debate reasonable numbers until both blue in the face, however discussions will never progress to negotiation if the wrong valuation method is used. For example, an early stage pre-revenue startup would never use a Discounted Cash Flow (DCF) method as all future cash inflows are assumption based. A Comparable Transaction or VC Valuation Method would be more compelling, whereas a profitable company might consider a DCF or a weighted combination of two methods.

Partnerships & International Expansion

In order to effectively persuade an investor or buyer of a valuation it is of the utmost importance to select the right valuation method. Two parties can debate reasonable numbers until both blue in the face, however discussions will never progress to negotiation if the wrong valuation method is used. For example, an early stage pre-revenue startup would never use a Discounted Cash Flow (DCF) method as all future cash inflows are assumption based. A Comparable Transaction or VC Valuation Method would be more compelling, whereas a profitable company might consider a DCF or a weighted combination of two methods.

Deliverables

  • Strategic Planning
  • Monetisation Strategy
  • Restructuring Planning
  • Deal Negotiation

CFO Advisory & Search

Synopsis

Integro takes on some or all of the responsibilities of a CFO for companies who require accurate financials but not a full-time CFO. We will even help clients find the right full-time CFO candidate when the time is right.

Cost Effective Solution

The decision to begin an M&A process is not one to be taken lightly, nor is it a decision that should be rushed. Many investment banking firms will push entrepreneurs towards pursuing an exit before they are prepared in order to earn increased fees, or even worse, when there is little chance of a successful exit. We help clients assess whether the timing is right for a sale before paying large investment banking fees.

Scalable Process

As a sole advisor, we utilise our buy and sell side M&A experience to run a thorough process from contacting a broad universe of potential investors to final negotiation and implementation. For transactions involving outside investment banking and legal firms, our clients outsource the communication, logistics, and due diligence involved in working with such entities to us, allowing clients to remain focused on business operations and ensure outside firms are not over-billing the deal.

Smooth Transition

We only represent startups and entrepreneurs on M&A engagements, never professional investors and buyers. This approach allows us to fully align incentives with the startups and entrepreneurs we represent and eliminate potential conflicts of interest that arise when advisors represent both sides of the table.

Deliverables

  • Outsourced CFO
  • Interim CFO
  • CFO Search & Recruiting

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We look forward to helping you achieve your strategic and operational business objectives.